Sales managementLaajuus (5 cr)

Objective

At the end of the study unit, you are expected to be able to - collect and analyze data used in strategic planning - identify the success factors in competitive situation - justify the selected marketing strategy from the viewpoint of the objective setting - make a marketing plan based on selected strategy - suggest the control methods for strategy implementation and follow up

Content

knowledge management in marketing as a base for strategic planningmethods of analyzecompetitive strategies and marketing objectivessegmentation, targeting and positioningorganizing,implementing and controlling the marketing effort