Marketing CommunicationsLaajuus (5 cr)
Course unit code: R64C201
General information
- Credits
- 5 cr
- Institution
- Peppi
Objective
Students show abilities in marketing communications in hospitality management business and organizations. Students familiarise themselves with the conditions of marketing communications: copyright, limitations, restraints, consumer protection laws and ethical issues. Students will practice marketing communications from the point of view hospitality management.
Content
What is marketing communications, how to plan it and put it into practise? What instructions regulate marketing and marketing communications?
Qualifications
Basics of Marketing
Assessment criteria, good (3)
a. Students can use professional vocabulary systematically b. Students can look for information in the key information sources of the field c. Students can identify interrelated tasks e. Students can use the key models, methods, software and techniques of the marketing communications field g. Students can apply critically the ethical principles of the professional field in different situations.