Selling and Customer Relationship ManagementLaajuus (5 cr)

Objective

Students are familiar with the meaning of customer relationship in business. Students show know-how in customer strategies, the added value of those and customer segmentation from the point of profitability. Student are able to analyse customership and to measure customer satisfaction.

Content

How to recognize diffrent customership in business? How to apply profitable customer relationship marketing and management? How to analyse customership and to measure customer satisfaction? How to apply customer relationship marketing in business?

Qualifications

No prerequisites. 

Assessment criteria, good (3)

a. Students can use professional vocabulary systematically. b. Students can look for information in the key information sources of the field. d. Students can work together with customers, users and target groups. e. Students can use the key models, methods, software and techniques of the professional field.