Customer behaviour in hospitality businessLaajuus (5 cr)

Objective

You show familiarity with the main principles of consumption. You are capable of finding statistical and qualitative research data about the structure and changes of private consumption. You are familiar with the consumption phenomenon and the factors affecting consumer behaviour. You are capable of using consumer-related research methods and utilising them in your own research tasks.

Content

How do you define the concepts of consumer and consumption unit? What are the main sources of consumer behaviour information? What are the main factors affecting consumer behaviour and changes in it? How do you research consumer behaviour? What are the consumer trends in your field, the factors affecting them and how can we utilise consumer trends in service business?

Qualifications

No prerequisites

Assessment criteria, good (3)

The student is able a) to use professional vocabulary systematically b) to look for information in the key information sources of the field d) to operate with customers and target groups e) to use the key models and methods in researching consumer behaviour f) to be a target-oriented and responsible team member