Marketing and sales of service enterpriseLaajuus (5 cr)

Objective

You are familiar with the main concepts of marketing and sales and you adopt a service-minded attitude. You can design and implement the marketing tools of a service enterprise. You can cooperate with customers and partners in your field. You can apply the principles of customer selection and customer contacts successfully. You can achieve long-term customer relationships and evaluate the meaning of frequent customers and their effect on business operations.

Content

What are the key concepts and principles of marketing and sales? What are the different competitive tools and their components in marketing? How is the customer potential of service enterprise formed and how can a service business identify its target segments? How do you contact customers? What is relationship marketing and how do you achieve frequent customers? How do you achieve and maintain customer satisfaction?

Qualifications

No prerequisites

Assessment criteria, good (3)

You can a) use professional terminology of marketing and sales systematically b) look for marketing information in the key information sources of the field c) carry out interrelated tasks of marketing and sales fluently d) cooperate with customers and target groups e) use the main models of marketing and customer relationships f) work as a responsible and target-oriented team member