Marketing of wellbeing services in digital channelsLaajuus (5 cr)
Code: HJ00FO56
Credits
5 op
Objective
You can describe how the customer buying and decision-making process can be supported by marketing in digital channels.
You will be able to assess the importance of content and channel choices as a key part of marketing wellbeing services in digital channels.
You can measure and analyse the results of marketing in digital channels.
Content
How is the customer buying and decision-making process supported through digital channels?
How are the company's own channels utilised as part of marketing in digital channels?
How can search engine marketing be used to support marketing in digital channels?
How are the results of marketing in digital channels measured and analysed?