Customer managementLaajuus (5 cr)
Code: LT00FO22
Credits
5 op
Objective
You understand the concepts of customer relationship management, development, and leadership.
You know how to lead customer relationships toward strategic partnerships.
You know how to analyze customer relationships, profitability, and interactions, and utilize these analyses in creating customer strategies and managing relationships.
You know how to evaluate and develop customer relationships, taking customer profitability into account.
Content
What are the concepts of customer relationship management, development, and customer management?
How are customer relationships managed toward strategic partnerships?
How are customer relationships, profitability, and interactions analyzed?
How are customer relationships developed while considering customer profitability?