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Developing customershipsLaajuus (5 cr)

Code: DA00FN64

Credits

5 op

Objective

You can utilize data to develop customerships.
You can develop customerships responsibly, systematically, strategically and efficiently to develop (own) business.
You can choose suitable tools to develop customerships.

Content

How do you utilize data and international research to develop customerships?
How do you develop customerships responsibly and systematically taking into account different customer strategies?
How do you choose different tools to develop customerships and justify your decisions?