Service design and business developmentLaajuus (5 cr)

Objective

You can develop current and new services in an interactive and user-driven way and take into account the possibilities of digitalization of services.
You can utilise the methods of service design and productisation.
You can choose and apply interactive development methods and models in practice.
You can work as a development team member.

Content

How is the service offering evaluated, renewed and developed in the digital operational and competitive environment?
How can customer experiences be considered as a basis of service development?
How are services developed in a user-driven and interactive way?
What are the basic concepts, goals and methods of service design?
How does the service design process advance?
What does the productisation of services mean?

Evaluation

Students can
e) choose appropriate methods for service development and evaluation and justify their choices
f) promote goal-oriented operations in a team.