Customer knowhow in hospitality businessLaajuus (5 cr)

Objective

You can identify the basics and changes in customer behavior.
You can also identify the impact of trends in the field and recognise the meaning of customer understanding in hospitality business.

Content

What factors influence customer behavior and changes in it?
What is the impact of trends in hospitality business?
What are customer processes and customer experiences and their meaning in customership?
How can knowledge of customership be made use of in business and in adding value?

Accomplishment methods

Students can
look for information in the key information sources of the field.
work together with customers, users and target groups.
use the key models, methods, software and techniques of the professional field.