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User-driven service development and service design (5 cr)

Code: LT00CY44-3011

General information


Enrollment

12.04.2021 - 25.04.2021

Timing

06.09.2021 - 12.12.2021

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Campus

Ecampus

Teaching languages

  • Finnish

Seats

20 - 60

Degree programmes

  • Degree Programme in Business Management

Teachers

  • Heli Juntunen

Groups

  • LTMI19SVB
    Business Management, online studies

Objective

You can develop the current and new services in an interactive and user-driven way and take into account the possibilities of digitalization of services.
You can utilise the methods of service design and productisation.
You can choose and apply interactive development methods and models in practice.
You can work as a development team member.

Content

How is the service offering evaluated, renewed and developed in the digital operational and competitive environment?
How can customer experiences be considered as a basis of service development?
How are services developed in a user-driven and interactive way?
What are the basic concepts, goals and methods of service design?
How does the service design process advance?
What does the productisation of services mean?

Evaluation scale

1-5