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From business idea to service business (5 cr)

Code: WM00DJ88-3002

General information


Enrollment
23.08.2021 - 29.08.2021
Registration for the implementation has ended.
Timing
30.08.2021 - 31.12.2021
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
RDI portion
3 cr
Mode of delivery
Contact learning
Unit
Liiketalouden koulutusyksikkö, Mikkeli (vanhennettu)
Campus
Mikkeli Campus
Teaching languages
English
Seats
0 - 30
Degree programmes
Degree Programme in Wellbeing Management
Teachers
Tuuli Järvinen
Viljo Kuuluvainen
Teacher in charge
Tuuli Järvinen
Groups
MRMI21SD
Double Degree Tourism and Service Business
WMMI20KP
Wellbeing management, full-time studies
Course
WM00DJ88
No reservations found for realization WM00DJ88-3002!

Objective

You are able to develop an initial business idea into a comprehensive business plan which includes all different parts of a service business plan.
You are familiar with high-quality and innovative customer-driven service design and development.
You are able to take into account the financial and legal aspects of a wellbeing service business.
You are able to analyze the operational environment of a wellbeing service business and are capable of anticipating the opportunities.
You are familiar with strategic leadership and human resources management.

Content

What are the special characteristics for a service business in the field of wellbeing?
What are the different parts of a service business plan?
How to develop a business idea into a profitable service business?
How to start a service business in the wellbeing industry?
What legal aspects should be taken into consideration in a wellbeing service business?
What does it mean to manage the strategic and human resources of a company?

Evaluation

a)you can use professional terminology in different situations
c)you can operate as a team member in expert role in business life and observe and describe the problems within the industry
d) you can evaluate operations in customer, user and target audience situations
g) you can apply the ethical principles of the industry in different situation in a critical manner

Further information

For recapping in English about service design:

Stickdorn, M., Lawrence, A. and Hormess, M., Schneider, J. 2018.This is service design doing : applying service design thinking in the real world :
a practitioner's handbook. Canada: O'Reilly.

Stickdorn, M., Schneider, J. 2012.This is service design thinking: basics, tools, cases: Netherlands: BISPublishers

Ojasalo K., Koskelo M. & Nousiainen A. 2015. Foresight and Service Design Boosting Dynamic Capabilities in Service Innovation. In: Agarwal R. et al (eds.). The Handbook of Service Innovation. London: SpringerVerlag, 193-212.

Evaluation scale

1-5

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