Digital marketing communications (5 cr)
Code: LT00CY41-3009
General information
- Enrollment
- 15.08.2020 - 04.09.2020
- Registration for the implementation has ended.
- Timing
- 24.08.2020 - 25.10.2020
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 2 cr
- Virtual portion
- 3 cr
- Mode of delivery
- Blended learning
- Unit
- Liiketalouden koulutusyksikkö, Mikkeli (vanhennettu)
- Campus
- Mikkeli Campus
- Teaching languages
- Finnish
- Seats
- 20 - 60
- Degree programmes
- Degree Programme in Business Management
- Teachers
- Marja-Leena Koskinen
- Teacher in charge
- Marja-Leena Koskinen
- Groups
-
LTMI19SMBusiness Management, part-time studies
- Course
- LT00CY41
Objective
You are able to plan and use the means of digital marketing communications to different target groups taking into account the goals, content and assessment of communications.
You acquire the basic technical skills in computer graphics and layout.
You are able to take into consideration the ethical principles of marketing communications.
Content
What are integrated marketing communications and digital marketing communications?
How is digital media utilised in marketing communications?
How are computer graphics and layout programs utilised?
How are digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?
Evaluation
c) You are able to identify interrelated tasks of marketing communications
e) You are able to use the main methods of digital marketing communications
g) You are able to justify your operations according to the ethical principles of marketing communications
Evaluation scale
1-5
Qualifications
Asiakaslähtöinen markkinointi 5 op
Customer oriented marketing
Asiakasymmärrys ja asiakaspalvelu 5 op