Customer oriented marketing (5 op)

Tavoitteet

What are the objectives and role of customer-oriented marketing and relationship marketing in the operation of the organization? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining the objectives and target groups? What does marketing- mix consist of and how can it be used to reach organizational goals?

Opiskelumateriaali

All material provided online

Tenttien ja tehtävien ajoittuminen

Tasks to be completed weekly and only during the course timing according to deadlines. No extra exams, no resits.

Arviointiasteikko

1-5