Liiketoimintaprosessien kehittäminen (5 op)

Tavoitteet

Osaat tunnistaa liiketoiminnan mallinnuksen komponentit.
Osaat tehdä arvoehdotuksen ja osaat toimittaa sen.
Osaat analysoida liiketoimintaympäristöjä.
Osaat tunnistaa ja hyödyntämään keskeisiä liiketoimintamalleja ja hinnoittelumalleja?

Sisältö

Mitkä ovat liiketoiminnan mallintamisen komponentit (esim. - BMC, Lean Canvas)?
Kuinka muotoilla arvolupaus ja toteuttaa se?
Mitä ovat alustapohjaiset liiketoimintamallit?
Mitkä ovat tärkeimmät liiketoimintamalli- ja hinnoittelumallit?

Opiskelumateriaali

Lecture notes and other readings provided by the instructor
Following text-books are recommended to deepen understanding on the subject matter:

(1) Gassmann, O., Frankenberger, K. & Csik, M., 2015. The Business Model Navigator. Harlow, England: Pearson.
(2) Johnson, G., Scholes, K. & Whittington, R., 2008. Exploring Corporate Strategy: Text & Cases. 8th ed. Harlow, England: Pearson Education Limited.
(3) Osterwalder, A., Pigneur, Y., Etiemble, F. & Smith, A., 2020. The Invincible Company. Hoboken, New Jersey: John Wiley & Sons, Inc.
(4) Osterwalder, A. et al., 2014. Value Proposition Design. Hoboken, New Jersey: John Wiley & Sons, Inc.
(5) Parker, G. G., Alstyne, M. W. V. & Choudary, S. P., 2018. Platform Revolution: How networked markets are transforming the economy and how to make them work for you. New York: W. W. Norton & Company.
(6) Rogers, D. L., 2016. The Digital Transformation Playbook: Rethink your business for the digital age. New York: Columbia Business School Publishing.

Opiskelumuodot ja -menetelmät

At the end of the study unit, students should be able to:

(1) Use strategic management tools to analyze their business
(2) Recognize and respond to challenges due to digital disruption
(3) Identify and reconfigure components of the business model
(4) Design customized value propositions for customers
(5) Plan and develop a business idea in digital platforms

TKI ja työelämäyhteistyö

You have to:
(1) analyze the general business environment of your chosen organization using strategic management tools
(2) develop a value proposition for your chosen organization concretely
(3) develop platform strategy for your chosen organization

Tenttien ja tehtävien ajoittuminen

There will be approximately 5 specific take-away tasks that students must complete after the end of each themes (each worth 10%). At the end, there will be an additional report based on the five tasks already completed worth 50%. The exact deadline will be decided during the classes.

Opiskelijan työmäärä

There will be approximately 5 specific take-away tasks that students must complete after the end of each themes (each worth 10%). At the end, there will be an additional report based on the five tasks already completed worth 50%. The exact deadline will be decided during the classes.

Lisätietoja opiskelijoille

The course consists of F2F meetings. Only some sessions can be implemented virtually.

Arviointiasteikko

1-5

Arviointimenetelmät ja arvioinnin perusteet

There will be approximately 5 specific take-away tasks that students must complete after the end of each themes (each worth 10%). At the end, there will be an additional report based on the five tasks already completed worth 50%. The exact deadline will be decided during the classes.