Analysing markets and competitive environmentLaajuus (5 cr)

Objective

You can identify and describe knowledge needs related to a company’s markets and competitive environment
You are able to acquire and analyze relevant information related to a company’s markets and competitive environment
You are able to draw conclusions and apply knowledge in decision making

Content

What market players and factors affect a company’s markets and competitive environment?
What knowledge does a company need about its markets and competitive environment?
How can a company acquire and analyse information about its markets and competitive environment?
What factors affect company’s financial management?
How is information utilized in decision making?

Evaluation

Students can
b) look for information in the key information sources of the field and evaluate information sources critically.
c) identify and describe the problems of the professional field and knowledge needs related to the field
e) choose appropriate models, methods and techniques according to the purpose and justify these choices.