Commercialisation of wellbeing servicesLaajuus (5 cr)

Objective

You can use the terminology of commercialisation consistently and apply commercialisation tools and methods, taking sustainability into account.

You know how to launch a profitable business into the market.

You demonstrate familiarity with the fundamentals of profitable business.

Content

How do you collect, analyse and use information about a company's (potentially international) market environment?

What are the basic principles of brand building?

How is profitability generated in business?

What is the impact of pricing on a company's profitability?

Evaluation

Students can
a. use professional vocabulary systematically.
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
e. use the key models, methods, software and techniques of the professional field.