Experiental service conceptsLaajuus (5 cr)

Objective

You expand your understanding of the different concepts of experiental services.
You can apply the basic concepts and methods in developing customer-oriented products and services.
You can plan, produce and develop experiental services.

Content

What key factors do experiences involve?
How can experiental services improve the competitiveness of service concepts?
How to improve experiental services?
The course involves a practical project with a case company or organization (3 ECTS credits).

Accomplishment methods

Students can
use professional vocabulary and concepts in an expert way in different situations.
evaluate information sources critically.
work as team members in working life expert duties and identify and describe the problems of the professional field.
evaluate operations in customer, user and target group situations.
choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
apply critically the ethical principles of the professional field in different situations.