AdvertisingLaajuus (5 cr)

Objective

- You know the history of advertising.
- You are able to design advertisements for different media.
- You understand the meaning of advertising.
- You can create advertisements for different target groups.
- You understand the features of advertising media and the working methods of advertising agencies.
- You are familiar with the working methods of specialists taking part in the implementation of advertising.
- You are able to examine advertising critically and take ethical considerations into account.

Content

- What is good advertising?
- How to design advertisements for different target groups?
- How to work in a cost-effective way?
- How to consider ethical questions?

Materials

Campaign design

Evaluation

Students can
- use professional vocabulary systematically
- look for information in the key information sources of the field.
- identify interrelated tasks.
- work together with customers, users and target groups
- use the key models, methods, software and techniques of the professional field.
- work as team members in a goal-oriented way.
- justify their actions according to the ethical principles of the professional field