Campaign designLaajuus (5 cr)

Objective

- You can design an advertising campaign as part of marketing communications.
- You are able to select and make use of the right tools to implement the campaign.
- You are able to creatively design a strategy, content and implementation for the campaign.
- You have a customer-oriented mindset and are able to make decisions.
- You are able to manage extensive visual material.

Content

- How to create a functional adverting campaign that takes the target groups needs into consideration?
- What are the most suitable tools for implementing the campaign?
- How to manage the cost estimate, timetable and target group?

Evaluation

Students can
a. use professional vocabulary and concepts in an expert way in different situations.
b. evaluate information sources critically.
c. work as team members in working life expert duties and identify and describe the problems of the professional field.
d. evaluate operations in customer, user and target group situations.
e. choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
f. promote teams’ goal-oriented operation.
g. apply critically the ethical principles of the professional field in different situations.