Principles of marketingLaajuus (5 cr)

Objective

You are able to describe the aspects of marketing concepts, including their objectives and functions.
You are able to analyse target groups and define principles for the selection of target groups.
You are able to plan a marketing mix, taking into consideration product lifecycle, marketing objectives and corporate responsibility.

Content

What are the objectives and role of marketing in an organisation's operations?
Which essential issues are taken into consideration when defining objectives and target groups of marketing?
What does a marketing mix consist of, and how can it be used to reach organisational goals?

Accomplishment methods

Students can
a) know how to consistently use vocabulary related to marketing.
c) identify the entity of marketing: target groups, objectives and marketing mix.
e) use the key models and methods of marketing.