Design entrepreneurshipLaajuus (5 cr)

Objective

You identify the significance of entrepreneurship as a career alternative in design.

You identify and assess the possibilities offered by the changing environment and various networks to develop your own entrepreneurship.

You can commercialize and market your product or service idea.

You are familiar with IPR and contractual practices in the field of design.

You identify the risks of entrepreneurship and can prepare for them.

Content

What skills and qualities does an entrepreneur need?

How do you create a business idea?

How is the idea turned into a marketable product, and how is it commercialized and marketed?

What is a feasible business idea based on?

How do you analyse the market?

What IPR and contract practices are used in the design field and how?

What calculations are needed before starting entrepreneurship?

What are the risks of entrepreneurship and how do you plan risk management?

What practical actions are needed to start a business?

Accomplishment methods

Students can

a. use professional vocabulary systematically.

b. look for information in the key information sources of the field.

c. identify interrelated tasks.

d. work together with customers/clients, users and target groups.

f. work as team members in a goal-oriented way.

g. justify their actions according to the ethical principles of the professional field.