Digital tools in brandingLaajuus (5 cr)

Objective

You are able to?
identify the crucial success factors of a brand in the international environment?
plan digital marketing activities from the point of view of brand development?
design and implement a communication plan for an internationalising brand?
describe the various methods of brand protection through immaterial rights??

Content

The study content will show you:
the main brand strategies in international marketing?
how the brand building process and digital marketing tools are used?
what is meant by digital brand communication and immaterial rights?
how to create various marketing materials using digital tools?

Qualifications

Customer oriented marketing 5 ECTS credits
Customer insight and customer service 5 ECTS credits

Materials

All the complementary courses of International Marketing study path.

Evaluation

You can
a. use the professional tools expertly in different situations?
b. can work as a team member for expert tasks in the workplace as well as to note and describe the professional problems?
c. can evaluate the activities of the customer, user and target group situations?
d. determine the appropriate models, methods, software and techniques, and to justify the selection of such?
e. can apply critical thinking of ethical principles in brand communication?