Multi-channel marketing communicationsLaajuus (5 cr)

Objective

You are able to plan and use the means of digital marketing communications for different target groups taking into account the goals, content and assessment of communications.
You acquire the basic technical skills in computer graphics and layout.
You are able to take into consideration the ethical principles of marketing communications.

Content

What are integrated marketing communications and digital marketing communications?
How is digital media utilised in marketing communications?
How are multiple channels utilised in marketing communications?
How are digital marketing communications monitored and measured?
What are the ethical principles of marketing communications?

Qualifications

Customer oriented marketing 5 ECTS credits
Customer insight and customer experiences 5 ECTS credits

Evaluation

Students can
c) identify interrelated tasks of marketing communications
e) use the main methods of digital marketing communications
g) justify their operations according to the ethical principles of marketing communications