TypographyLaajuus (5 cr)

Objective

- You are familiar with the basics of typography
- You know the history of typography
- You understand typography as part of the graphic design
- You are able to design aesthetical and readable text
- You know the terminology of typography
- You are able to use typography creatively
- You are able to design typography solutions for different channels
- You understand the basic principles of font design

Content

- How to design functional typographical hierarchy?
- How to use typography as means of expression?
- How to design a publication that is functional in terms of typography?
- How to design a font?
- How to take target group needs into consideration in the design process?

Evaluation

Students can
a. use professional vocabulary systematically.
b. look for information in the key information sources of the field.
c. identify interrelated tasks.
d. work together with customers, users and target groups.
e. use the key models, methods, software and techniques of the professional field.
f. work as team members in a goal-oriented way.
g. justify their actions according to the ethical principles of the professional field.