Corporate identityLaajuus (5 cr)

Objective

- You are able to design corporate identity.
- You understand the importance of a graphic design guide in corporate communications.
- You can design communications based on the company’s and customer’s needs.
- You understand the meaning of visualisation as a basic element of branding.

Content

- How to manage the design process of corporate identity visual communications?
- How to create designs based on the company’s needs?
- How to use visual elements?
- How to manage the basics of brand design?

Evaluation

Students can
- use professional vocabulary and concepts in an expert way in different situations.
- evaluate information sources critically.
- work as team members in working life expert duties and identify and describe the problems of the professional field.
- evaluate operations in customer, user and target group situations.
- choose appropriate models, methods, software and techniques according to the purpose and justify these choices.
- promote teams’ goal-oriented operation.
- apply critically the ethical principles of the professional field in different situa-tions.