Web and social media analyticsLaajuus (5 cr)

Objective

You understand what elements can be measured in various online services and what they might tell. You can use the analysis tools of different services to analyze traffic. You can import data from systems elsewhere for analysis. You can combine data from different sources and perform analyzes based on the combined data.

Content

What information is available about the users of various web services and social media? How can data be collected? In what ways can data be analyzed? What meanings are hidden behind the data stream?

Evaluation

Students can
use professional vocabulary systematically.
look for information in the key information sources of the field.
identify interrelated tasks.
work together with customers, users and target groups.
use the key models, methods, software and techniques of the professional field.
work as team members in a goal-oriented way.
justify their actions according to the ethical principles of the professional field.