Design and implementation of a nature tourism productLaajuus (5 cr)
Course unit code: MR00FL82
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
You can plan and implement responsibly a nature tourism service product according to a company's business concept.
You know how to apply service design thinking in planning and implementing a customer-oriented nature tourism product.
You know how to set goals for service experience, price a service and take these into account as part of planning and implementing services.
You know how to take safety and legislation in account in the design and implementation of the service product.
Content
How to plan a sustainable nature tourism product?
How to customise a nature tourism product taking into account different customer segments?
How to price a nature tourism product?
How should legislation and safety be taken into account in product design and implementation?
How to plan and implement a nature tourism product according to the product development process?