Sustainable and Evolving MarketingLaajuus (5 cr)

Objective

Students learn to recognise the different parts and targets of sustainable business and marketing. They can study and analyse a company’s operating environment from the perspective of sustainability. Students can apply the sustainability principles and practices in planning and managing marketing. Included in module: Responsible Marketing.

Assessment criteria, satisfactory (1)

You understand, recall and can explain the key concepts of the phenomenon to be learned in the learning tasks.

Assessment criteria, good (3)

You can analyse and evaluate the key concepts of a learning phenomenon in learning tasks.

Assessment criteria, excellent (5)

You know how to create information relevant to the phenomenon and to yourself in learning tasks.