Internet marketingLaajuus (3 cr)

Objective

Students are able to explain the most important forms of web (online) marketing. They will be able to promote business online using a variety of channels, e.g. search, social, video, e-mail, and display.

Content

- Definitions and terminology - Internet marketing strategy - Websites - Foundations of analytics - Search engine optimization - Search and display marketing - Social media marketing - Video marketing - Email marketing - Content marketing - Mobile marketing

Qualifications

Information and Communication Technology

Assessment criteria, approved/failed

Pass: Students are able to define the concepts and tools of web marketing. Students are able to implement web marketing using the most common tools. Students are able to pay attention to results of web marketing tools.