Matkailun yritystoimintaLaajuus (5 cr)

Objective

The student understands the basic functions and concepts and processes of a tourism company. After taking the course, the student understands the importance of tourism business in society. In addition, the student can describe the basic functions of a tourism company and understand the basics of a profitable tourism business.

Content

The central content of the course includes e.g. - the importance of business in society - external and internal entrepreneurship - operating concept and business idea - the basic business model and processes - stakeholders and networking - business forms - marketing and customer-oriented approach

Assessment criteria, satisfactory (1)

The student satisfactorily understands the basic functions and concepts and processes of a tourism company. He satisfactorily understands the importance of tourism business in society. In addition, the student can satisfactorily describe the basic functions of a travel company and understand the basics of a profitable travel business.

Assessment criteria, good (3)

The student understands well the basic functions and concepts and processes of a tourism company. He understands well the importance of tourism business in society. In addition, the student is able to describe well the basic functions of a tourism company and understands well the basics of a profitable tourism business.

Assessment criteria, excellent (5)

The student has a commendable understanding of the basic functions and concepts and processes of a tourism company. He commendably understands the importance of tourism business in society. In addition, the student can admirably describe the basic functions of a tourism company and understand admirably the basics of a profitable tourism business. The student demonstrates justified critical thinking in assignments.

Materials

To be announced in the Study period

Evaluation

Online course, nonstop You can complete the course according to your own schedule.