Basics of Social MarketingLaajuus (5 cr)
Course unit code: C-02473-AV00CU57
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Institution
- Kajaani University of Applied Sciences
Objective
- The student knows the basic concepts of social marketing. - The student understands the key theories, models and processes of social marketing. - The student will be able to design a social marketing campaign or project on a topic of their choice. - The student will be able to critically evaluate their own campaign.
Content
Sosiaalinen markkinointi, sosiaalinen markkinointi prosessina, sosiaalisen markkinoinnin kampanja tai projekti