Storytelling and Content MarketingLaajuus (5 cr)
Course unit code: C-02537-4_LIX3000
General information
- Credits
- 5 cr
- Teaching language
- English
- Institution
- Savonia University of Applied Sciences
Objective
Students understand and explain the mechanics of storytelling. They learn to apply storytelling in sales pitching. Students understand the importance of communicating with the customers by delivering valuable information with belief that customers reward a business with their custom and loyalty.
Content
The magic of story Pitching as an application of storytelling Content marketing How to inspire and engage customers
Qualifications
Sales Skills
Materials
The material is given at the beginning of the course.
Evaluation
Assignments.