Digital Marketing and Content ManagementLaajuus (5 cr)
Course unit code: C-02537-IB00BF56
General information
- Credits
- 5 cr
- Teaching language
- English
- Institution
- Savonia University of Applied Sciences
Objective
After completing the course, the student is able to - understand basics of digital marketing and digital marketing strategies - identify and apply digital marketing strategies - create successful digital marketing plans - build content strategy - create targeted and relevant content - distribute marketing communications to audiences online.
Content
- essentials of digital marketing - social media management - digital marketing strategies - application of customer experiences in digital marketing strategies - digital marketing planning process and steps of digital marketing plan - content management