Self Branding for ProfessionalsLaajuus (1 cr)
Course unit code: C-02630-NN00HD34
General information
- Credits
- 1 cr
- Teaching language
- Finnish
- English
- Institution
- Tampere University of Applied Sciences
Objective
This course is an introduction to personal branding in digital platforms. You get to build or refresh your own professional brand by filling in pages on a personal branding book template. After completing the course student: • will have a basic overview on digital self branding • know how to build and strengthen your professional network • know the basics of professional online communication • will have knowledge on content marketing and different digital platforms
Content
This course covers the following six topics: Introduction to personal branding How to get started with self branding? How to build your professional network? How to plan goal-oriented communication online? How to use content marketing strategies? How to use different digital platforms?
Assessment criteria, approved/failed
The course is approved when the student demonstrates knowledge of the fundamentals of digital personal branding and can utilize this knowledge to build their own network and createin content marketing.