Service designLaajuus (5 cr)

Objective

The course delves into the knowledge base and practice of service design. Theoretical orientation introduces the student to key service design theories and service design terminology and methods. In the practical part of the course, the student learns to plan and implement development projects based on service design for the needs of working life. After completion of the course, the student: - understands the economic importance of services - understands the importance of quality in services as an organizational competitive factor - knows the basics of design thinking and service design - knows different methods of service productization and is able to apply them in practice - is able to evaluate different service concepts and is able to identify service development needs - is able to make a service design plan for the development of services and is able to implement it

Content

Contents: - service design knowledge base and methods - service quality assessment and monitoring - producing an implementation plan for a development project based on service design - productization, innovation, quality assessment, customer experience, service society, internationalization, digitalization, change in working life