Societal communication and social marketingLaajuus (5 cr)

Objective

The course studies communication in communities and social marketing from a social and societal perspective. The course examines social and societal communication through everyday social psychological processes that we encounter on a daily basis, both in private life and at work. The knowledge base consists of theories of social psychology, communication and marketing applied to research and development activities. After completion of the course, the student: - understands social communication and social significance from the perspectives of social responsibility and sustainable development - is able to identify and evaluate socially problematic thinking and action patterns and phenomena - is able to plan and implement an advocacy project through social communication and social marketing - knows the methods of social communication and social marketing and is able to use them in managing the activities of one's own community

Content

Contents: - knowledge base and ethics of social psychology, social communication and social marketing - methods of communication and marketing in solving social problems: making and implementing an advocacy plan - social responsibility, sustainable development, civic engagement, internationalization, multidisciplinary and multicultural environment, digitalization