Service Design and Branding in Aviation BusinessLaajuus (5 cr)

Objective

With the help of service design tools we can better consider customers' viewpoint. During the service design and branding course you become concretely acquianted with the holistic service design process by redesigning a service or product which you can choose by yourself.

Content

Service design and branding principals and commandments Service design tools Research methods and double diamond process Ideation phase in service design Protyping services and products

Qualifications

No previous courses are required.

Assessment criteria, satisfactory (1)

The student has a vague picture of the different stages and methods of the service design concept and its benefits. The analysis is shallow and student uses a limited number of sources. The students has a limited understanding of the characteristics of the steps and usability of the service design. The student has a limited ability to communicate his/her own thoughts about the service design and branding professionally.

Assessment criteria, good (3)

The student has a fairly clear picture of the different stages and methods of the service design concept and its benefits. The analysis is fair and students uses all the necessary and recommended sources. The student understands the characteristics of the steps and usability of the service design rather well. The student communicates his/her own thoughts about the service design and branding professionally.

Assessment criteria, excellent (5)

The student has a clear picture of the different stages of the service design concept and its benefits. The analysis is deep and student uses very versatile sources. The student understands the characteristics of the steps and usability of the service design exceptionally well. The student communicates his/her own thoughts about the service design and branding professionally and effectively in a visual way.

Materials

Mark Stickdorn, This is Service Design Doing Relevant articles

Further information

When the implementation type of the course is contact, online or blended it is required that the student is present during those teaching hours that are marked in the study schedule. If you are absent more than 25%, your grade will be lowered by one. If you are absent more than 50%, the course is failed.

Evaluation

With the help of various service design tools we can better consider customers' viewpoint and understand users' behaviours. During the service design and branding course you become concretely acquianted with the holistic service design process by redesigning a service or product which you can choose by yourself.