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From Idea to InnovationLaajuus (5 cr)

Course unit code: C-10056-ENT001AS2AE

General information


Credits
5 cr
Teaching language
English
Institution
Haaga-Helia University of Applied Sciences

Objective

A student who has completed this course or acquired similar skills: - Understands the importance of the company's strategic choices in business planning - Can develop an idea into a business using the most common tools of design thinking. - Understands the importance of the Balanced Score Card tool in implementing the strategy.

Content

- Strategic choices of the company - Value Proposition Canvas - Business Model Canvas

Qualifications

Key competence: Entrepreneurship and business course or similar skills. Suitable for combining with other entrepreneurship studies, but also suitable for anyone interested in entrepreneurship, regardless of the studies.

Assessment criteria, satisfactory (1)

The student knows the models and methods to develop the idea. The student recognizes the means for implementing the strategy. The student knows the basic elements of productization and commercialization. The student identifies potential customer profiles.

Assessment criteria, good (3)

In addition to the above, the student knows how to use development models and methods of the idea, create a business model from an idea, segment customers accordingly and identify customer potential.

Assessment criteria, excellent (5)

In addition to the above, the student can customer-oriented and systematically develop idea and business model, productize the idea and make a further development plan for the idea and business model.

Materials

Material available online and literature assigned by the teacher.

Further information

StartUp School serves as the learning environment for the course.

Evaluation

Do you have great business ideas, but you can't translate them into products and services? Creativity, innovation as well as customer-oriented and systematic development of ideas can be learned. After this course, you will have the tools, models and methods to make your ideas feasible. These skills are useful both as an entrepreneur and employee. Register for the course and change the direction of your life.

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