Effective marketing 2Laajuus (3 cr)

Objective

The student is able to - identify the phases of a marketing and sales process - understand the importance of brand building and its role in business - become aware of the segmentation process and its benefits - understand the key concepts of digital marketing - recognize customer needs and understand their significance for the success of a company

Qualifications

Markkinoi vaikuttavasti 1 (2 op) -opintojakso