Brand ManagementLaajuus (5 cr)
Course unit code: C-10126-YL00CN90
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Institution
- LAB University of Applied Sciences
Objective
Student - is able to understand the value of a Brand - is able to manage brand(s) - is able to develop different brand strategies and hierarchies
Qualifications
Suositeltavaa on, että opiskelijalla on aiemmin suoritettu korkeakoulututkinto.