Business designLaajuus (5 cr)

Objective

The student is - able to create added-value-driven business strategies - able to facilitate customer’s experience as a brand enhancing competitive advantage. - able to create hybrid product-service concepts in building personalized customer experiences and design value adding business models and processes. - able to leverage future trends and insight on target groups as a source for new business development.

Qualifications

It is recommended that the student has a previous university degree. Students should have a basic understanding of business concepts. Prior coursework in strategy or marketing is helpful but not required.