Consumer Trends and Market ResearchLaajuus (5 cr)
Course unit code: C-10126-YL00DD63
General information
- Credits
- 5 cr
- Teaching language
- Finnish
- Institution
- LAB University of Applied Sciences
Objective
Student is able to - analyze and interpret consumer behavior and its trends in different market situations - master the key methods of market research and apply them in practice - utilize insights from consumer behavior
Qualifications
Suositeltavaa on, että opiskelijalla on aiemmin suoritettu korkeakoulututkinto.