Impressive event productionLaajuus (5 cr)

Objective

You can plan and produce a memorable event experience as a team member using a selected project management tool.
You can create and produce powerful content marketing material during and after the event.
You can sell the event successfully.
You can assess the success of the event and take care of after sales marketing.

Content

How to plan and produce a memorable event experience as a team member using a selected project management tool?
How to produce powerful content marketing material?
How to sell the event successfully?
How to assess the success of the event and take care of after sales marketing?

Materials

Visual communications 5 ECTS credits
Inbound marketing 5 ECTS credits

Evaluation

Students can
- use professional event production and content marketing vocabulary systematically
- identify interrelated tasks within event production and content marketing
- work together with customers, interest and target groups
- use the key models, methods, software and techniques of event production and content creation and marketing
- work as event production team members in a goal-oriented way