Bachelor's degree, full-time studies

Degree Programme in Wellbeing Management
Bachelor of Business Administration, 210 ECTS

tradenomi (AMK), Bachelor of Business Administration

  • Programme
  • Curricula
  • Implementations


Are you interested in business and wellbeing?
During the studies of the Degree Programme in Wellbeing Management you learn to develop and produce data-based wellbeing services state-of-the-art technology.
The goal of wellbeing services is to promote the quality of life, health and the ability to work. The demand for wellbeing services is increasing, which has created the need to be able to assess the suitability and effectiveness of different services in various situations and for different target groups.
Physical exercise and health have an important role in the human ability to work and perform. With the help of technology, it is easier than before to measure and assess wellbeing. Measuring produces data that helps to create new services that support wellbeing, health, and the ability to perform, together with new business opportunities.
In order to meet this demand, a new Degree Programme in Wellbeing Management was established. The language of instruction is English.
The Degree Programme in Wellbeing Management provides skills for measuring wellbeing and health with the help of state-of-the-art technology. You learn how to use this information in developing and producing services for wellbeing. The studies combine this information with business topics.
After your graduation, you will be able to:
• identify and coordinate the service needs for promoting wellbeing
• develop and implement data-based wellbeing services
• acquire and assess wellbeing services based on data
• identify the opportunities of profitable wellbeing business
• operate in an entrepreneurial manner and start your own business
• operate in an international working environment
The studies are implemented in close cooperation with companies and they include projects commissioned by companies. This creates networks that will be beneficial after your graduation.

Degree programme description

The first year of studies makes you familiar with the concepts of wellbeing, the operational environment of wellbeing services, and the management of wellbeing data. The studies also involve different areas of business operations, and the marketing and sales of wellbeing services.
During the second year you learn more about the effectiveness of wellbeing services, the development of user-driven services, and the operation of data-based business. In addition, you become familiar with international business operations, project work and the methods of research and development.
The third year studies include practical projects in producing services and events. You also become familiar with the management of wellbeing services and business operations.
The practical training period (30 ECTS credits) takes one term. The bachelor’s thesis covers 15 ECTS credits.

Implementation of studies and flexible learning tracks

The studies are full-time studies and contact lessons are mainly arranged during the weekdays. The first 2.5 years of the studies take place in Mikkeli, but during your last year, practical training, the rest of the courses and bachelor’s thesis can be completed either in Mikkeli or elsewhere according to your personal study plan. The aim is to gain 30 ECTS credits every term.

Career opportunities

The need for wellbeing services is increasing all the time, and there is also an increasing demand for the service providers.
Good communication and interaction skills are essential in producing wellbeing services, together with the understanding of the possibilities of promoting wellbeing, customer-oriented thinking and an entrepreneurial attitude.
As a BBA in Wellbeing Management, you are able to work for example in the following:
• companies that offer services in physical activities, nutrition or healthcare
• companies that develop health and wellbeing technologies
• event production planning and in producing wellbeing services
• fields of human resources or insurance.
After graduation an international bachelor’s degree offers you interesting job opportunities all over the world.

Learning environments

Mikkeli is located approximately 2.5 hours north from the Finnish capital Helsinki. Saimaa Stadiumi is situated in the middle of beautiful Finnish nature in Mikkeli, in an area that offers a great opportunity to combine sports, experiences and wellbeing. At Saimaa Stadiumi area you can, for example, play ice-hockey and football, ice-skate and ski, and do orienteering or track & field sports, together with many options of indoor games.
In addition, Active Life Lab, a unique environment for high-quality research and development on wellbeing services at Saimaa Stadiumi, will be an important part of your studies. Read more about Active Life Lab.
• The virtual reality space includes technology to test how different environments, eg nature environments or a new office layout, affect people’s wellbeing. In addition, the space includes different virtual reality games and contents that are used for measuring and promoting the cognition and memory of neurological patients as well as those of healthy people.
• The devices at the smart gym automatically track and adapt the training programmes of individuals. This information is used for optimizing the development as well as for tailoring the health promotion activities outside the smart gym.
• The fitness testing area includes novel equipment that makes use of virtual reality and augmented reality to improve the fitness and functionality of neurological patients, orthopedic patients, and also of healthy people. The virtual reality treadmill includes different games used for motivating the patient and for gamifying the rehabilitation or training.