Degree Programme in Business Management

Objectives

A Bachelor of Business Administration is an expert in business economics and business operations. The studies enable you to work in various expert, development, and supervisory positions or as an entrepreneur. At Xamk, you can specialise in digital business, leadership and HR expertise, marketing, financial management or law.

The Bachelor of Business Administration degree opens doors to various expert, development, and supervisory positions in companies and public organisations. The degree programme also provides you with skills in entrepreneurship.

You will study business, communication, digital skills, and project and development activities. Additionally, you will choose a specialisation area in which you will delve deeply into a subject that interests you. In the degree programme, there are several specialisations to choose from:
• Digital business solutions
• Leadership & HR
• Marketing
• Financial management
• Law

The role of a Bachelor of Business Administration is broad, and employment opportunities are good in many industries, so it is advisable to make study-related choices (specialisation and optional studies) that support your career plan.

The studies are practical. You will become familiar with companies through projects, events, internships, and your thesis. At the same time, you will build networks that you can utilise after graduation.

Degree programme description

The core competence studies (150 ECTS) are common to all students in the programme. The core competence study modules include:

• Business and economic operational environment
• Basic skills in customer-oriented marketing
• Business support
• Management and leadership
• Supply chain management and research methods
• Practical training
• Bachelor's thesis

In the complementary competence studies (60 ECTS), you can focus on the field of your choice:
• Digital business solutions: These studies provide excellent skills for working as an expert in creating new business models and developing processes for companies and other organisations.
• Leadership & HR: These studies equip you with the professional skills and expertise required for demanding HR tasks.
• Marketing: In this specialisation, you study the latest in B2B sales and digital marketing in an international environment. Through practical company collaboration, you will learn about brand building, customer relationship management, digital marketing and content creation.
• Financial management: By specialising in financial management, you will learn about a company's financial control and processes. You will delve into taxation, accounting, financial statements, and the management of various software. You can also choose advanced studies in finance and modern courses suitable for financial professionals, such as robotics and artificial intelligence.
• Law: These studies prepare you for work in state and municipal administrative positions and positions requiring basic legal knowledge in various companies.

For optional studies, you can choose from the following study modules:
• Studies in management and leadership
• Entrepreneurship studies to develop your entrepreneurship during your studies
• Optional language studies
• Software robotics and artificial intelligence studies
• Data analytics
• Studies related to information systems and digitalisation
• Studies completed during international student exchange
• Studies in other business administration specialisations (law, financial management, digital business, sales and marketing, HR studies).

Implementation of studies

At the beginning of your studies, you prepare a personal study plan (PSP), which helps you make choices related to your studies, practical training, bachelor’s thesis, and international activities. We make every effort to ensure that you can plan your studies in the best way possible, according to your own life situation.

At Xamk, the Degree Programme in Business Management is available as daytime, blended, or online studies. Daytime studies mean that you will study at the Xamk campus on a weekly basis according to the schedule. In blended studies, on-campus meetings are incorporated with online meetings. In online studies, you will study fully online. The only exceptions are language exams, which are arranged in specific Exam rooms. Exam locations are available around Finland within the Exam consortium institutions.

Career opportunities

Upon completing your Bachelor of Business Administration (BBA) degree, you can work in planning, expert, and supervisory positions. Most BBA graduates find employment in companies, but some also work for municipalities, the state, and the third sector. You can also become an entrepreneur or serve as a business expert at an international level.

Specialisation in Digital Business Solutions
After completing your specialisation in digital business solutions, you can find employment as an expert, planner, service manager, or digital marketer in the private or public sector. You can also work as an entrepreneur in this field.

Specialisation in Leadership & HR
Specialisation in Leadership & HR equips you with the professional skills and expertise required for demanding HR tasks.

Specialisation in Marketing
Specialisation in sales and marketing trains you to work entrepreneurially and effectively with customers and partners in companies and other organisations. You can work in various roles related to customer relationship management, sales, digital and content marketing, or customer service.

Specialisation in Financial Management
After completing your specialisation in financial management, you will have the skills for planning, supervisory, and managerial positions in the financial sector. You can also become self-employed as an entrepreneur.

Specialisation in Law
Specialisation in Law trains you for work in state and municipal administrative positions as well as positions requiring basic legal knowledge in various companies.

Potential Job Titles
• Customer Service Manager
• Key Account Manager
• Business Controller
• Digital Expert
• Digital Marketer
• HR Coordinator
• HR Manager
• HR Secretary
• Accountant
• Marketing Assistant
• Sales Negotiator
• Sales Manager
• Bank Clerk
• Content Marketer
• Financial Manager
• Financial Secretary
• Insurance Secretary
• E-commerce Developer
• Entrepreneur