CURRICULA > FULL-TIME STUDIES > DEGREE PROGRAMME IN BUSINESS MANAGEMENT > BUSINESS MANAGEMENT, FULL-TIME STUDIES, SALES AND MARKETING
Bachelor's degree, full-time studies

Business management, full-time studies, Sales and marketing

2022

Classification
Select visible years, semesters and periods (when only one year is selected) by clicking buttons below. (S = Spring, A = Autumn)
Year of study 1 2 3 4
Search: ECTS 1 2 3 4 1A 1S 2A 2S 3A 3S 4A 1 2 3 1 2 3 1 2 3 1
CORE COMPETENCE
145                                          
Basic competences in business
                                         
Business and entrepreneurship 5
     
           
                 
Financial accounting 5
     
           
                 
Customer-oriented marketing 5
     
           
                 
Business support
                                         
ICT tools 5
     
           
                 
Finnish communication skills 5
     
           
                 
From idea to innovation 5
     
           
                 
Business environment
                                         
Professional English 5
       
             
             
Economics 5
       
             
             
Clients and partnerships
                                         
Customer insight and customer experience 5
       
             
             
Business law 5
       
             
             
Supply chain management 5
       
             
             
Profitable business
                                         
Management accounting 5  
       
             
           
Human resource management and labour law 5  
       
             
           
International business 5  
       
             
           
Business processes
                                         
Professional Swedish 5  
         
               
       
Business game 5  
         
               
       
Business project 5  
         
               
       
Research and development competences
                                         
Study and career planning 5
 
 
 
 
   
   
 
Research and development skills 5    
         
               
     
Research methods 5    
           
                 
 
Practical training
                                         
Practical training 10
       
           
               
Advanced practical training 20    
         
               
     
Bachelor's thesis
                                         
Bachelor’s thesis: idea and planning 5    
           
                 
 
Bachelor’s thesis: implementation 5    
           
                 
 
Bachelor’s thesis: reporting, assessment and presentation 5      
           
                 
683141532361516251653210.525.515016250165
COMPLEMENTARY COMPETENCE
(Select 60 ECTS)
60                                          
Sales and marketing
                                         
Marketing and brand management 5  
       
             
           
Digital marketing and sales 5  
       
             
           
Personal selling 5  
       
             
           
Sales management and key account management 5  
         
               
       
Service design 5  
         
               
       
International sales negotiations 5  
         
               
       
Optional study modules
(Select 30 ECTS)
                                         
Creative marketing production
15                                          
Visual communications 5    
         
               
     
Inbound marketing 5    
         
               
     
Impressive event production 5    
           
                 
 
03015000151510500001501510050
ECTS credits per period / semester / academic year 683141532361516251653210.525.515016250165

The curriculum has been planned so that the student completes 60 ECTS credits per academic year and 30 ECTS credits per semester

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Business management, full-time studies

Sales and marketing

Path in sales and marketing