Opinto-opas

Business management, full-time studies, Sales and marketing

2022

Classification

Select visible years, semesters and periods (when only one year is selected) by clicking buttons below. (S = Spring, A = Autumn)

Year of study 1 2 3 4

Semesters 1A 1S 2A 2S 3A 3S 4A

Periods 1 2 3 1 2 3 1 2 3 1

Search:	ECTS	1	2	3	4	1A	1S	2A	2S	3A	3S	4A	1	2	3	1	2	3	1	2	3	1
CORE COMPETENCE	145
Basic competences in business
Business and entrepreneurship	5
Financial accounting	5
Customer-oriented marketing	5
Business support
ICT tools	5
Finnish communication skills	5
From idea to innovation	5
Business environment
Professional English	5
Economics	5
Clients and partnerships
Customer insight and customer experience	5
Business law	5
Supply chain management	5
Profitable business
Management accounting	5
Human resource management and labour law	5
International business	5
Business processes
Professional Swedish	5
Business game	5
Business project	5
Research and development competences
Study and career planning	5
Research and development skills	5
Research methods	5
Practical training
Practical training	10
Advanced practical training	20
Bachelor's thesis
Bachelor’s thesis: idea and planning	5
Bachelor’s thesis: implementation	5
Bachelor’s thesis: reporting, assessment and presentation	5
		68	31	41	5	32	36	15	16	25	16	5	32	10.5	25.5	15	0	16	25	0	16	5
COMPLEMENTARY COMPETENCE (Select 60 ECTS)	60
Sales and marketing
Marketing and brand management	5
Digital marketing and sales	5
Personal selling	5
Sales management and key account management	5
Service design	5
International sales negotiations	5
Optional study modules (Select 30 ECTS)
Creative marketing production	15
Visual communications	5
Inbound marketing	5
Impressive event production	5
		0	30	15	0	0	0	15	15	10	5	0	0	0	0	15	0	15	10	0	5	0
ECTS credits per period / semester / academic year		68	31	41	5	32	36	15	16	25	16	5	32	10.5	25.5	15	0	16	25	0	16	5

The curriculum has been planned so that the student completes 60 ECTS credits per academic year and 30 ECTS credits per semester

Due to the timing of optional and elective courses, credit accumulation per semester / academic year may vary.

Path in sales and marketing