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Customer oriented marketing (5 cr)

Code: AV00DW56-3003

General information


Timing

11.01.2021 - 07.03.2021

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Open UAS and Continuing Education

Campus

Ecampus

Teaching languages

  • English

Degree programmes

  • Open University of Applied Sciences
  • Degree Programme in Business Management

Teachers

  • Hugh Clack

Teacher in charge

Hugh Clack

Groups

  • AVKKDIPLTOURISM21K
    Avoin AMK, LT ja MRNY, tourism and business management

Objective

What are the objectives and role of customer-oriented marketing and relationship marketing in the operation of the organization? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining the objectives and target groups? What does marketing- mix consist of and how can it be used to reach organizational goals?

Materials

All material provided online

Exam schedules

Tasks to be completed weekly and only during the course timing according to deadlines. No extra exams, no resits.

Evaluation scale

1-5