Content marketing (5 cr)
Code: DM00EA39-3001
General information
Enrollment
06.04.2022 - 22.04.2022
Timing
10.10.2022 - 11.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Liiketalouden koulutusyksikkö
Campus
Ecampus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Master's Degree Programme Digimarkkinoinnin johtaminen
Teachers
- Marja-Leena Koskinen
Groups
-
DMMI22KYManagement of Digital Marketing, master studies
Objective
You are able to identify the potential of content marketing in your own business.
You can develop and plan a company's content strategy based on the company's marketing strategy.
You can evaluate the effectiveness of content marketing.
Content
How to create a content strategy based on your company’s marketing goals?
How is the content strategy implemented in practice?
How is storytelling utilized in content production?
How is the effectiveness of content measured and analyzed?
Evaluation scale
1-5