•   Customer-oriented marketing LT00AA93-3039 30.08.2021-31.12.2021  5 credits  (TUSA21SP) +-
    Learning outcomes of the course
    You are able to describe the aspects of customer-oriented marketing concepts, including its objectives and functions. You are able to analyse customer buying behavior and define principles for the segmentation and selection of target groups. You are able to assess the effects of digital operational environment on customer-oriented marketing. You are able to design a marketing mix, taking into consideration product lifecycle, marketing objectives and corporate responsibility.
    Course contents
    What are the objectives and role of customer-oriented marketing and relationship marketing in the organizations’ operations? How does the digital economy and operational environment affect the planning of marketing? How is customer buying behavior and segmentation taken into consideration when defining objectives and target groups? What does a marketing mix consist of, and how can it be used to reach organizational goals?
    Mode of delivery

    Face-to-face

    Recommended or required reading

    Blomster M, Kurtti J-R, Määttä, M ja Sinisalo J. 2020. Digitaalisen markkinoinnin käsikirja – opas mikro- ja pk-yrityksille. Oulu: Oulun Ammattikorkeakoulu
    Bergström, S. ja Leppänen, A. 2016. Yrityksen asiakasmarkkinointi. Helsinki: Edita Publishing Oy
    Muu Learn-alustalle ladattu materiaali (not translated)

    Language of instruction

    Tuition in Finnish

    Timing

    30.08.2021 - 31.12.2021

    Enrollment date

    23.08.2021 - 29.08.2021

    5 credits

    Group(s)
    • TUSA21SP
    Seats

    0 - 50

    Unit, in charge

    Liiketalouden koulutusyksikkö, Mikkeli (not translated)

    Teacher(s)

    Marja-Leena Koskinen

    Further information for students

    Opintojakson suorittamiseen kuuluu lähiopetukseen osallistuminen, opintojakson materiaaleihin perehtyminen sekä tehtävät, ryhmätyöt ja tentit. (not translated)

    Programme(s)

    Degree Programme in Turvallisuusala

    Unit location

    Savonlinna Campus

    Evaluation scale

    1-5